Huge CoolerMaster Heatsink

Ok for most things bigger is better, and that is usually the case for heat sinks. But there is a point where you have to say this is big enough. What is the CoolerMaster trying to cool? Is this going to replace the watercooling system in my car?

“Next up we go to CoolerMaster and their industrial air-conditioner inspired Space Navi unit. Again, this one is cool, pun intended, and is shaped like none of the others I saw so far. The fan for it is internal, and it has clips for AM2 and LGA775.”