Forget billboard advertising, I would wear a cool stylish jacket (or other clothes) for a cut in ad revenues.
“Philips Research seems to be very keen on attracting the tech savvy attention at this year’s IFA (Internationale Funkausstellung) with a world-first demonstration of the jackets and furniture that are set to change the face of global fashion. The jackets and furniture feature its innovative Lumalive technology. Lumalive textiles make it possible to create fabrics that carry dynamic advertisements, graphics and constantly changing color surfaces. Philips Research has made immense progress in fully integrating Lumalive fabrics into garments demonstrated by the jackets worn by Philips’ hostesses at the show. The first generation jackets are all set to commercialize through companies partnering Philips Research. What makes Fabric out-of-the-world is flexible arrays of colored light-emitting diodes (LEDs) that are fully integrated into the fabric.”
Via: NewLaunches
Philips Lumalive textile garments
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From a techological standpoint, this is really cool and has some interesting potential? Remember the movie Mission To Mars where one of the crewmembers has a roll-up computer the size of a glasses case? I can see how this could be used in a similar fashion.
However, from a mental environmentalism perspective, this is just another way for the corporations to invade my mindspace. I’m imagining sweaters with Lumalive fabrics and Wi-Fi connections that automatically download new ad content whenever the wearer passes a hotspot.
Damn, that would be cool.
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Did that last guy just say, “from an environmentalism perspective?” I’m sure I must have read that wrong…
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Just wait for stuff like this in your local grocery store. See: http://www.wired.com/news/technology/0,1282,69839,00.html where they write “The cereal aisle at your local supermarket may soon resemble the Las Vegas strip. Electronics maker Siemens is readying a paper-thin electronic-display technology so cheap it could replace conventional labels on disposable packaging, from milk cartons to boxes of Cheerios.
In less than two years, Siemens says, the technology could transform consumer-goods packaging from the fixed, ink-printed images of today to a digital medium of flashing graphics and text that displays prices, special offers or alluring photos, all blinking on miniature flat screens.”
Argh